Whyte Bikes is an award-winning British bicycle brand with over 25 years of experience in performance-led design and engineering. From its headquarters in Hastings, with dedicated design and development in Cheltenham, Whyte focuses on premium e-bike, mountain, gravel, adventure, and urban platforms built for control, durability, and all-weather reliability. The business partners with specialist retailers and distributors to serve riders in the UK, Ireland and selected international markets.

Causeway Capital has invested in Whyte Bikes to support the business in continuing to do what it does best: designing innovative, high-performing bikes and serving committed trade partners. The focus is on reinforcing Whyte’s strengths in product development, supply partner collaboration, and dealer support, while giving the team the resources and stability to develop its European and Intrenational distrubution base.

The business is led by CEO Nikki Hawyes, alongside CFO Adrian Savery and an experienced senior team with deep sector, product, and commercial expertise.

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